Jupiter and Pluto at the movies


December 14, 2007 Washington, DC midnight* (national release)

Despite the fact that Hollywood is a multi-billion dollar industry and opening weekends are widely regarded as the make-it-or-break-it time for movies, I am continually shocked by the choices they make about when to debut their films. There are times perfect for romantic comedies and times not so perfect for romantic comedies. Last week there was a very powerful Jupiter/Pluto conjunction, which means, its a perfect time for Will Smith!

Jupiter is the planet of good luck and happens to rule Sagittarius, the sign the sun has been passing through all month. Pluto is the planet of power, intensity and depth. This is a magic moment that only occurs once every 12 years, and more movie studios should have been taking advantage of it. “I am Legend” is probably a fantastic movie, but the fact is, any movie with a drama/action/mystery/adventure bend could have done great this weekend. Instead it had meager competition from wet blanket movies like “The Golden Compass”. The crime drama “No Country for Old Men” is climbing the charts after 6 weeks in theaters. The Jupiter/Pluto energy is perfect for a masterful, intense film of this kind. The childrens flick “Alvin and the Chipmunks” is a ‘surprise’ box office hit.. no surprise here.. it came out during one of the most powerful, and beneficial, conjunctions of the year (Just to give you a hint of how killer this aspect is; it is present in the birthcharts of both Bill Gates and Warren Buffett). Now the holiday season is always a big movie season. But according to Media By Numbers, the weekend of December 15, 2006 saw Will Smith’s “The Pursuit of Happyness” in 1st place, but it only brought in $26 million opening weekend. “I am Legend” brought in nearly three times that much last weekend. This was definately a missed opportunity by the movie studios.

This Friday, December 21st, looks to be another strong opening day for several movies. Look for “Sweeny Todd” to dominate and stay strong in the upcoming weeks, along with “Walk Hard”. “National Treasure” will do ok, but won’t stay at the top long. And “P.S. I Love You” looks to be stinker. Not the right time for a girly romantic comedy at all. Naturally the astrologically gifted “I am Legend” and “Alvin and the Chipmunks” will continue to do extremely well.